- San Jose is the only NHL team left without an ad patch on its game sweaters
- Dallas added a triangular Acrisure logo to its green home jersey at media day
- Read below for how the Sharks ended up alone and what the team does already sell
The San Jose Sharks are the last team in the NHL putting a clean sweater on the ice.
Dallas was the other holdout until this week. The Stars turned up to media day with a triangular Acrisure logo stitched onto the right chest of their green home jersey, and the team confirmed to Stars Thoughts that Acrisure is the sponsor of the home sweaters this season. Uniform tracker icethetics flagged what that leaves behind, and it is a list of one.
Take a look at the two sweaters Macklin Celebrini and the Sharks still wear with nothing on the shoulder or the chest:
Here are the Stars photos with the new patch on the front:
NHL clubs have been allowed to sell a small advertisement on the front of their jerseys since the start of the 2022-23 season, and almost everyone took the money right away. Buffalo was the second-to-last team in, announcing in May that Stark Tech would go on its road whites beginning this season. That dropped the count to Dallas and San Jose.
Ad-free does not mean sponsor-free in San Jose. SAP, the software company co-founded by team owner Hasso Plattner, has been on their away helmets since 2021 and has had its name on the building since 2013. The front of the sweater is simply the one surface San Jose has not sold.
There is no public promise from the team to keep it that way, and nobody in the league has treated a patch as optional for long. San Jose also has plenty of reasons to feel good about the season ahead after extending head coach Ryan Warsofsky earlier this month.
Until a deal gets signed, the only logo on the front of a Sharks jersey is the shark.
