- The Senators are letting fans trade in their Brady Tkachuk jerseys for 40 percent off new merch
- The “Chuk out the old jersey” deal runs July 3-7 at the Canadian Tire Centre
- Read below for the trade details and Ottawa’s other Tkachuk jersey swap
The Ottawa Senators are done with Brady Tkachuk. Now they want their fans done with his jersey too.
Ottawa rolled out a promotion Thursday that lets fans trade in their officially licensed Fanatics Tkachuk jerseys and take 40 percent off regularly priced merchandise. The slogan they landed on: “Chuk out the old jersey.”
The swap runs July 3 through July 7 at Ottawa Team Threads inside the Canadian Tire Centre in Kanata. Bring in the old No. 7 and walk out with a discount on whoever you like better now.
Here’s the sales pitch straight from the Senators:
Tkachuk is gone because he wanted to be. Ottawa shipped its former captain to the Florida Panthers on June 21 for two first-round picks, a conditional 2029 first and a 2027 second.
Senators GM Steve Staios said last month that Tkachuk asked out and had exactly one team on his mind. “It was clearly pointed at one team at the end,” Staios said. “I feel comfortable with the return given the circumstances.”
Tkachuk never hid why he left. Asked about the move, he said teaming up with brother Matthew in Florida gave him his best shot at a ring. “To be a part of a Stanley Cup-winning team is something that has always been my motivation, and they have the pedigree,” he said.
The Sens aren’t the only ones in town cashing in on the breakup. The Ottawa Titans, the city’s Frontier League baseball club, set up a “Forget Brady Day” for July 7. Fans can swap their Tkachuk sweater for a No. 7 jersey belonging to Titans infielder A.J. Wright.
Eight seasons in Ottawa and a fourth-overall pedigree didn’t spare Tkachuk from the discount rack. That’s how fast a franchise cornerstone turns into last season’s inventory.
