Los Angeles Kings 60th anniversary logo painted at center ice at Crypto.com Arena
Photo via LA Kings / X
Highlights
  • Kings unveiled their 60th anniversary logo Tuesday in a hype video across team social
  • The crest stacks a black “60” over the original silver crown with “Est. 1967” underneath
  • Read below for the center ice reveal and when the 60th season celebration starts

The Kings are turning 60, and the crown is doing the heavy lifting.

Los Angeles unveiled its 60th anniversary logo Tuesday in a hype video posted across the team’s social accounts. A heavy black “60” sits front and center on the crest, with the franchise’s original crown in silver tucked into the base of the numbers. “Los Angeles” runs above it and “Est. 1967” curves below.

How they got there traces back through every version of the crown the team has worn, gold-and-purple era included:

Explaining the design in that same post, the club kept it short.

“Our crown has evolved through the decades and remains at the center of who we are.”

A day later came the part players will actually skate over. Video of the center ice paint at Crypto.com Arena went up Wednesday, with a “60 Seasons” ring circling the classic silver crest and “Est. 1967” spelled out along the bottom. Check it out:

This franchise arrived in 1967 as part of the expansion that took the NHL from six teams to 12. Its first game came Oct. 14, 1967, against the Flyers, another club born that same summer.

Celebrations start Oct. 6, when the Panthers visit for the home opener. Every fan walking in gets a 60th anniversary retro goalie mask, and the theme nights behind it run from Día de Muertos to Marvel Night to Hello Kitty Night.

Whether the hockey lives up to the branding is a separate question, since the group wearing the new crest is once again the oldest roster in the league.

Six decades in, the crown still gets top billing.

Evan McLeod
Evan McLeod is an NHL writer covering league news, trades, and playoff storylines. With a focus on pace-of-play trends and player usage, he brings a mix of eye test and analytics to every piece. Before joining Gino Hard, Evan covered junior hockey in the OHL and contributed to independent hockey blogs during the season.