Canadian television icon Don Cherry is once again at the center of controversy.

Cherry is receiving heavy criticism for a rant about immigrants in Canada on Saturday night’s Coaches Corner segment.

Cherry took to his weekly intermission segment with Ron MacLean to complain about immigrants living in Toronto not wearing poppies ahead of Remembrance Day.

Cherry made the comment before his yearly Remembrance Day video montage aired.

“I live in Mississauga. Very few people wear the poppy. Downtown Toronto, forget it. Nobody wears the poppy. Now you go to the small cities. You people . . . that come here, whatever it is —  you love our way of life. You love our milk and honey. At least you could pay a couple of bucks for a poppy or something like that. These guys pay for your way of life that you enjoy in Canada. These guys paid the biggest price for that.”

Here’s video of the Cherry rant.

Sportsnet issued a statement about Cherry’s comments on Sunday morning.

Shortly after Sportsnet issued a statement, the NHL came out with a statement of their own.

While the network and league have made their position on Cherry’s comments known, the damage has already been done.

Social media has been in uproar since the comments aired. “#FireCherry” and “#YouPeople” started trending on Twitter Saturday night and were still trending topics by Sunday afternoon.

Politicians, reporters and prominent Canadian personalities have been calling for Rogers and Sportsnet to remove Don Cherry from his position.

Toronto Mayor John Tory and Mississauga Mayor Bonnie Crombie are among those who have voiced their displeasure with Cherry’s comments.

Bonnie Crombie called the comments “despicable” and stated that “New immigrants enrich our country for the better. We’re all Canadians and wear our poppies proudly.”

John Tory called the comments “plain wrong”.

Many prominent journalists took to Twitter to call for Don Cherry to be fired.

Immigrants to Canada are also speaking up to show their support for the veterans and how they feel about what Cherry said.

Other public figures have spoken up about how they feel about Don Cherry.

Don Cherry has yet to reply to the criticism. The 85-year-old has been doing Coaches Corner for almost four decades.